There are several features that make the Internet a powerful business tool:

· It can present verba,l and pictorial, information about products and services. With the information available to customers 24 hours a day, 7 days a week, this is especially valuable if the website changes frequently.

· It allows rapid two-way communication, and information transfe,r between a company and its customers and suppliers.

· It has global reach to both the customer and business-to-business markets.

· It shows potential, and existing customers, that you are on the cutting edge of technology

The critical factor is developing a website that is appropriate for your business.

Whatever you are selling product or service, the ability to respond rapidly and professionally to what customers actually want to know is critical.